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In order to dispel common myths around dairy and farming, we worked with Dairy Management Inc. to create a video series, Acres & Avenues, in which dairy farmers and urban millennials switched places for a day. The series was hosted by travel vlogger, Jax Austin. I created this "Flat Jax" illustration that was cut out and brought on set during filming. Photos of "Flat Jax" visiting various farms and city locations were used on a number of social platforms to promote the Acres & Avenues series.